2019/20 - 10.º ano
RESOURCES
CONCLUSION
Aprendizagens Essenciais 10.º ano - click here
European Day of Languages - 2019
- Activities - click here
Stories for Reading - click here
Aesops Fables - download
School trip to the theatre -
18th February 2020
Stories for Reading - click here
Aesops Fables - download
School trip to the theatre -
18th February 2020
Preparatory material - click here
Topic #1 - The world of teens
1.1 My problems and concerns
1.2 My dreams and expectations
1.3 My looks and likes
link 1 | link 2 |
Tense revision
Topic #2 - A world of many languages
2.1 Young people on the move
Articulating with the subject: Cidadania e Desenvolvimento on the topic: Teens and a world of Languages: getting to know others cultural reality, relating to the Portuguese culture and questioning stereotypes.
Presentations on gender equality.
- Br and Am English - link 1 |
Topic #3 - Media and global communication
WEBQUEST
INTRODUCTION
Who doesn't watch TV, listen to the favourite channel on FM, read newspapers or surf the net?
Do all of them have anything in common?
Let's discover the common link and see how advertisements play an important role in the choices we make?
TASK
Once you are done with your project, you will realize that you know:
- What is media?
- How ads are made?
- What role does media play in our lives?
- How brand names impact our choices as a consumer?
- How ads have a social appeal/emotional appeal?
- Identify media's link with democracy
PROCESS
Now each one of you have to choose any one social issue prevalent in the society. Design a poster with an aim to spread message for the society.
Option 2 - sell a branded watch (from 10000€-12000€ price range)
Option 3 - sell a tablet (price range 400- 500€)
Option 4 - make an ad to spread health awareness
All set to step in the shoes of advertisers, so let's begin:
Firstly let's go through the three links given below, advertisement 1, 2 and the poster.
Advertisement 1 - click here
Advertisement 2 - click here
Poster - click here
We all know that media describes the various ways through which we communicate in society. It refers to all means of communication. eg: TV, Newspapers, radio etc.
Now check this link out:
Now each one of you have to choose any one social issue prevalent in the society. Design a poster with an aim to spread message for the society.
ACTIVITY 2
-> AD MAKING
-> AD MAKING
You are asked to design a fictitious product, give it a unique name and think of its features.
Now all will be asked to make a commercial ad appealing to a specific group of people and you can decide for yourself or look at some of the sample options:
Now all will be asked to make a commercial ad appealing to a specific group of people and you can decide for yourself or look at some of the sample options:
Option 1 - sell a mobile phone(price range 900€- 1100€)
Option 2 - sell a branded watch (from 10000€-12000€ price range)
Option 3 - sell a tablet (price range 400- 500€)
Option 4 - make an ad to spread health awareness
Option 5 - make an ad to ban any social issue
The target audience should be able to related and connected with your ad.
Before you present the ad, you must write down your ideas/script/jingle/slogan/sketch on paper after working in groups.
Once you are done with your presentation the digital presentation needs to be submitted to the teacher, please share it through online tools.
(Before you begin with this activity, kindly note government can at times prevent media from publishing a story, this is called censorship)
Now form groups of maximum three or four.
You know many different names of products like shampoo, watches, mobilephones and many more.
Now your team has to choose a product and you you will be asked to think of the most famous brand of that product and what differentiates it with other brands available in the market and also give examples of other brands available.
Finally you are going to create your own brand, with a unique brand name and logo.
Present your ideas to the class in digital formato as you desire.
Present your ideas to the class in digital formato as you desire.
RESOURCES
See the making of Kellog's add here
Making of CallFilter here
Watch the video on branding here.
http://www.youtube.com/watch?v=WBAglpZnpQU
Making of CallFilter here
Watch the video on branding here.
http://www.youtube.com/watch?v=WBAglpZnpQU
ASSESSMENT
This entire project as a whole constitutes of 10 marks.
You are being evaluated for each activity individually.
Ensure:
You are being evaluated for each activity individually.
Ensure:
- creativity
- team work
- confidence in all the activities assigned.
# | fair | good | very good | excellent | Score |
---|---|---|---|---|---|
poster making | just the layout made, without focusing on the topic | topic was focused upon | poster was made creatively, and the message was clear | every aspect was taken into consideration and the society would find it appealing | 30 points |
Ad making | group effort is missing, tried hard but the presentation not upto the par | a well tried act, could have been better by improvising a little more. | one or the other element missing, otherwise effectively presented | a well presented ad, targeting the audience group, the idea is praisworthy | 40 points |
branding activity | could only identify different brands | after identifying different brands,the group could differentiate between one brand with the other. | they could easily create their own brand and after identifying different brands,the group could differentiate between one brand with the other. | they could easily create their own brand with unique logo and distinct features and after identifying different brands,the group could differentiate between one brand with the other. | 30 points |
So, finally you are done with your projects , so you must have realized by now
- Media and advertising are a pervasive presence in the lives of young people.
- When ads are made, the target audience holds a very important role.
- The media which broadcasts news shapes are viewpoint about the happenings around us.
- Ads don't usually enable equality.
- Brand names define the product.
We hope you enjoy and learn alot from this webquest.
Thank you, João and Valter
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